Are you searching for the best small business websites for inspiration?
The three biggest challenges to building small business websites are:
- How to design/wireframe your small business website?
- How to create content
- How to choose a best website development tools
To make it easy for you to build your business website, we have listed below some of the best small business websites along with the website key features.
Also, we did the header grunt test audit of all these small business websites as well.
Let’s get these two biggest challenges out of the way before sharing the best small websites.
Best website builder for small business
There are plenty of website builders out there. However, our favourite website builder for small business websites is self-hosted WordPress for the following reasons:
- Open-source
- 100% content ownership
- Fully customizable
- Unlimited number of plugins
- A huge community of WordPress support providers
There is a learning curve to managing your website fully on your own. However, if your website is your business you can easily learn or hire WordPress support to manage the technical aspect of your small business website.
Best framework to design small business website
This is probably the biggest challenge for most small business owners. Website designers and content creators can create beautiful websites and intellectual content.
However, you need a website design and content that resonate with your ideal customers. Your website design and content must save calories and help your customers win the day.
Learning the seven critical elements of the story will help you create a website wireframe and create content.
Best services websites
1. Alps Insurance
Alps insurance is one of the largest firms with a prime focus on Legal malpractice Insurance.
Stand out features of the site:
- The first thing you see on the website is a clear and to-the-point one-liner to grab the user’s attention.
- They have defined the stakes (Your time) very well in a conversational manner without going into the technicalities.
- In three points, they have shown the value they will be adding to your life if you work with them.
- Again, in just 3 steps they explain how they are not only a guide in your life but a guide with a plan.
- Later, they also show data-driven stats on why purchasing legal malpractice insurance is crucial for you.
- Lastly, the footer of the website has numerous useful links any user may need to navigate the website.
Website header grunt test findings:
How do you make my life better? Legal malpractice insurance to give you a sense of security.
What do you offer? Legal malpractice insurance services.
How can I work with you? Apply now or schedule a call.
Website header grunt test result:
Header passes the grunt test. The heading covers all the information you need to know their area of expertise. In the explanatory line, you can find how they can make your life better.
2. Presence of Mind
Presence of Mind provides mindfulness courses for mental beings at the individual, business, and school levels.
Key features of the site:
- A decent tagline followed by a solid explanatory line.
- Quick links on the homepage to help you find what you’re looking for.
- A clear CTA in the very beginning i-e a contact form.
- A list of courses with price choices to choose from.
- Well-established blog that adds to SEO content of the website
Website header grunt test findings:
How do you make my life better? They help you to learn to manage life’s challenges more skillfully.
What do you offer? Mindfulness course for well-being.
How can I work with you? Contact form
Website header grunt test result:
The explanatory lines reflect what they have to offer. However, the main heading can be fine-tuned to something more clear. Also, including the CTA in the header can greatly impact the conversion ratio.
3. Goggle Studio
Goggle Studio is a Creative Digital Agency. They help your business flourish by offering a number of services including website development, brand identity, or logo design.
Key features of this site:
- A powerful heading to support their services.
- Most of their projects are displayed on the homepage in place of testimonials that add to their credibility.
- Both the header as well as the footer are kept clean which gives the website a decent look.
- How they can help you is repeated on the homepage to make an impact.
- Instead of talking about themselves, they have posed themselves as the guide.
Website header grunt test findings:
How do you make my life better? A creative partnership to support your business.
What do you offer? Nourishing your brand as our own.
How can I work with you? Email or Call.
Website header grunt test result:
The heading is quite powerful. However, an explanatory line as well as CTA is missing. And even though. Case studies and explanatory paragraph is mentioned, it is a bit difficult to figure out exactly what they have to offer. Also, to read through their headline, you’ll have to scroll down, ideally it should be visible without scrolling.
4. Hallam
Hallam is a Strategic Digital Marketing Agency that helps your business thrive online. They offer services in web development, design, SEO, PPC, PR, Social Media, Marketing, Training, and so on.
Key features of this site:
- A well-defined header that answers some very important questions like What they do and How will it make the client’s life easier.
- Contact information that is displayed on the right side of the menu bar.
- Instead of regular testimonials, proper case studies of their projects along with details of how they helped them.
- A list of areas they can help your business with.
Website header grunt test findings:
How do you make my life better? By providing strategic marketing to help your brand achieve remarkable results
What do you offer? Strategic Digital Marketing
How can I work with you? Call or contact form.
Website header grunt test result:
Both the main heading as well as the explanatory line are powerful yet including a CTA can increase the conversion rate.
5. Travel Store
Travel Store is a Travel Agency that takes care of your corporate and personal travel needs.
Key features of this site:
- A rock-solid tagline.
- Both the options they have to offer are displayed on the homepage which provides more clarity and you can get straight to business.
- Value proposition is shared in clear and concise points.
- They have included all the quick links in the footer instead of including them in the header.
- They pose themselves as the guide instead of the hero very effectively.
Website header grunt test findings:
How do you make my life better? By providing customized travel services to cater to your personal and professional needs.
What do you offer? Travel Service
How can I work with you? Call or contact form.
Website header grunt test result:
Although the main heading is not followed by an explanatory line, yet the heading itself is solid enough to make an impact. Further, it is followed by two clear CTAs depending on your needs.
6. Korn Ferry
Korn Ferry is a global organizational consulting firm. They offer services to companies and recruiters and also help talented individuals find suitable jobs.
Key features of this site:
- A well-defined header that answers 3 important questions. What do they do, How will it make customers’ lives better, and How to work with them?
- Personal images to show a bit of the firm’s personality.
- A search bar on the top helps in easy navigation of the site.
- Helpful articles on the page their potential clients may need. Providing free-of-cost information is one of the best selling points.
Website header grunt test findings:
How do you make my life better? Helping you find your perfect job.
What do you offer? Recruitment services.
How can I work with you? Submit your resume.
Website header grunt test result:
The header passes our header grunt test. The main heading reflects precisely what they have to offer, followed by a detailed description as well as a CTA. However, the top navigation looks a bit crowded due to several links, which can be simplified by moving unimportant links to the footer. More than three links in the navigation start to decrease the conversion rate in our experience.
7. Real Coaching Co
Carole Ann Rice is the founder of Real Coaching Co. She is one of the Uk’s leading life coaches. She offers many services including life coaching, business coaching, and public speaking services.
Key features of this site:
- Both the heading as well as the explanatory line looks very convincing.
- Adding a personal image on the homepage adds to the overall feel of the website.
- Empathetic display of her services and help they can provide.
- Instead of adding typical testimonials, video testimonials are added that greatly compliment her credibility.
- A very informative footer, that includes most of the information anyone would need in order to work with her.
Website header grunt test findings:
How do you make my life better? By providing life coaching services to help you take control of your life.
What do you offer? Life coaching services.
How can I work with you? Schedule a Call
Website header grunt test result:
The main heading describes the services they have to offer. However, we believe including the CTA can improve the conversion rate.
8. Ladies Get Paid
Ladies Get Paid is a membership platform focused on the professional and financial advancement of women
Key features of this site:
- A crystal clear tagline to show how they can help you.
- All three areas they can help you with are explained in short paragraphs.
- Testimonials that play a strong convincing role.
- Like the header, the footer is kept just as simple as well.
- SEO optimized content to add value to the reader as well as rank better on Search engines.
Website header grunt test findings:
How do you make my life better? By helping you champion your professional and financial challenges.
What do you offer? Women empowerment tools and services
How can I work with you? Become a Member
Website header grunt test result:
The header passes our grunt test. The tagline is very powerful followed by an even stronger explanatory paragraph. It answers three important questions of What they do, How they can help you and How to work with them.
9. Pip Christie
Pip Christie is a digital marketing firm that specializes in Copy Writing and Web design.
Key features of this site:
- The header of the website is kept to the point, with an effective one-liner and minimal links on the top navigation bar.
- A short intro to the about section, contact and social media icons are all available on the homepage for easy navigation.
- Helpful articles to boost their credibility and establish authority.
- A separate page for the portfolio and reasons to work with her along with solid testimonials.
Website header grunt test findings:
How do you make my life better? By creating purposeful words and websites for your business.
What do you offer? Freelance marketing services
How can I work with you? Book a Chat
Website header grunt test result:
The header passes our grunt test. It has a solid tagline that gives you insight into what to expect from them followed by a satisfactory line and a CTA. The color scheme is also kept minimal which makes it look aesthetically pleasing.
10. Puzzler HR
Puzzler HR aims to provide all Human resource issues that any company, organization or individual may have to face.
Key features of this site:
- They have a solid tagline. Instead of talking about the problem, they talk about a problem that has been solved.
- It’s a very interactive website. A pie chart enlightens all the areas of HR they are experts in.
- Simple and effective value proposition. Also, the stakes are defined well.
- A separate FAQ, resource and Services page to help you find all the information you need.
- Short and precise navigation menu with proper drop-down menus to enhance the user experience.
Website header grunt test findings:
How do you make my life better? By solving your HR puzzle.
What do you offer? Human Resource Services
How can I work with you? Contact form or Call.
Website header grunt test result:
The header passes the grunt test. The tagline is crystal clear. Also, the explanatory paragraph talks about the problem as well as the solution. Followed by one direct CTA which eliminates all the confusion.
Conclusion
We hope these best small business websites will help you design or update your small business website and improve conversion.
Feel free to get in touch with us if you have any questions about your small business website development.
What is your favourite website design and why?
Feel free to share in the comments below.
Source: https://wpsupportdesk.com/blog/best-small-business-websites/
